Our Story
Nature Beats Organic
Nature Beats Organic is a purpose-driven agri-food enterprise connecting traditional organic farmers in Kerala, India directly with consumers across the United Arab Emirates. Founded by Praveen Kottavathil, Bijesh Krishna, and a collective of agriculture-focused professionals, the company is built on the principle of transparency, fairness, and uncompromised food quality.
By operating on a direct farm-to-consumer model, Nature Beats Organic removes intermediaries from the supply chain—ensuring fair and stable returns for farmers while delivering premium, pesticide-free produce to customers. Fresh produce is harvested, carefully packed, and air-shipped from Kerala to the UAE within 24 hours, without preservatives, to preserve authenticity, nutrition, and taste.
Our portfolio includes organic fruits and vegetables, traditional seasonal Kerala produce, over 20 varieties of indigenous bananas, spices, leafy greens, root vegetables, organic grains, flours, eggs, and dairy products. All sourcing follows sustainable, traditional farming practices with full transparency.
Our Mission
Our mission is to build a direct, transparent, and sustainable farm-to-consumer ecosystem between Kerala and the UAE.
We are committed to:
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Supporting and empowering genuine organic farmers
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Eliminating middlemen and unnecessary profit layers
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Ensuring fair pricing and income stability for farmers
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Delivering fresh, chemical-free produce within 24 hours of harvest
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Supplying food without preservatives or harmful additives
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Preserving Kerala’s traditional and indigenous farming methods
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Promoting conscious, healthy, and sustainable living
Our guiding principle is simple and powerful:
“Know your farmer before you eat.”
Our Vision
Our vision is to establish a trusted Kerala-to-UAE organic food network that delivers clean, authentic food to households across the Emirates while creating long-term value for farming communities.
Nature Beats Organic aims to:
Expand a network of retail outlets across the UAE
Improve delivery speed and product freshness through localized presence
Make traditional Kerala produce easily accessible to every community
Empower farmers through direct market access
Build a strong, conscious consumer community around transparent food systems
As we scale, we welcome investors, partners, and franchisees who share our vision of ethical growth, sustainable agriculture, and premium-quality food distribution.
Bijesh Krishna – Co-Founder
Bijesh Krishna is a passionate organic farmer and entrepreneur rooted in generations of traditional farming in Kottavathil, Mala Panchayath, Kerala. Raised in a farming family, his deep respect for nature and chemical-free cultivation was shaped from an early age.
A multiple-time Best Farmer awardee from Mala Panchayath and recipient of the Best Organic Farmer Award, Bijesh is recognized for his leadership in sustainable, natural agriculture.
He personally manages 12+ acres of fully organic farmland, following strict natural farming practices. Alongside his wife, Binitha Bijesh, he oversees every stage of cultivation—from soil preparation to harvest—ensuring purity, authenticity, and quality.
As Co-Founder of Nature Beats Organic, Bijesh leads organic farming operations, farmer partnerships, quality control, and the farm-to-Dubai supply chain, ensuring produce reaches UAE homes within 24 hours of harvest.
Together with co-founder Praveen Kottavathil, he is building a transparent, farmer-first brand that connects Kerala’s honest farms with conscious families in the UAE.
Praveen Kottavathil – Co-Founder
Praveen Kottavathil is an entrepreneur and organic farming advocate rooted in a proud agricultural legacy from Kottavathil, Mala Panchayath, Kerala. Inspired by his father, an award-winning farmer recognized by the Kerala State, Praveen developed a deep commitment to purity, sustainability, and natural living from an early age.
After over nine years as Head Coordinator at London American City College, Dubai, Praveen made a bold transition in 2023—leaving a successful career to dedicate himself fully to organic agriculture and co-found Nature Beats Organic.
He is a recipient of the Expo 2020 UAE Government Award (Agricultural Category) and the Kairali International Cultural Festival Award (2019), and has been featured in Gulf News for creating a 3,000 sq ft self-sufficient organic ecosystem at his Dubai home.
At Nature Beats Organic, Praveen leads farmer partnerships, ethical sourcing, quality standards, and the brand’s long-term vision—ensuring clean, chemical-free produce reaches families across the UAE.
Together with co-founder Bijesh Krishna, he is building a trusted, farmer-first brand rooted in Kerala’s agricultural heritage.
Our Customers
The freshness and taste of Nature Beats Organic produce remind me of home—always pesticide-free and delivered with care.
Our Roots
Freshness
Nature Beats Organic, Al Qusais
Connection
9am – 9pm